Selling yourself

I have mentioned it several times, you need to look at the job search like a sales person.  You are the product and all you need to do if find a buyer.  But like a good sales person, your product is not for every buyer.

First, take an objective look at the product:

  • KSAs: Knowledge, skills and abilities.  What are yours?
  • What industries have you worked in and what is your profession?
  • How many years of experience do you have?
  • Are you willing / able to travel?

When identifying your target market you need to keep these things in mind:

  • Who has a need for your KSAs?
  • Geography
  • What are the titles of positions?
  • Who are the big employers in your area?
  • Could your job be done remotely

Finally, you want to come up with a marketing plan.  Prospects are also called decision makers

  • Where can you prospect?
  • Who are prospects?
  • Who can connect you with prospects?
  • What are the methods to network?

You hear this a lot in sales: “Plan your work then work your plan.”  You should do the same thing in your job search.  You need to set aside dedicated times to “fill your funnel” or what is called prospecting.

Sales funnel

The Man

Either you run the day, or the day runs you.

Jim Rohn

 

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